🌊 Hailuo AI (MiniMax) Guide: The Free-Credits Video Model (2026)
Hailuo 2.3 tested: what 200 free credits actually buy, the 768p-vs-1080p credit math, real pricing tiers, and where MiniMax's model beats the big names.
Jordan Reyes · AI Video Producer
· 4 min read
⚡ TL;DR — quick answers
- Is Hailuo AI actually free?
- There's a genuine free tier: 200 one-time welcome credits plus small daily bonus credits, enough for roughly 4-6 short videos. The catches are real though — free credits expire after 3 days, outputs carry a watermark, top out at 720p, and come with no commercial-use rights.
- How much does a Hailuo video cost in credits?
- Resolution is the big lever: a short 768p clip runs about 25 credits while 1080p jumps to 80 credits — a 3.2x multiplier for the same content. Drafting at 768p and reserving 1080p for keepers stretches any plan dramatically.
- Who is MiniMax, the company behind Hailuo?
- A Beijing-based AI lab backed by Tencent, Alibaba and miHoYo. It completed a $619 million Hong Kong IPO in January 2026 at a roughly $4 billion valuation — this is not a side project that might vanish next quarter.
Hailuo keeps showing up in our comment sections as "the free one," and that reputation is roughly earned — MiniMax's video model has the most generous trial economy of the major platforms right now. But the free tier is engineered to convert you, and the conversion math is worth understanding before you burn a weekend on it.
We put Hailuo 2.3 through our standard test set. Short version: it's a genuine top-tier model with a pricing ladder that rewards draft discipline and punishes casual 1080p habits.
By the numbers
- 200 one-time welcome credits plus daily bonus credits on the free tier — roughly 4-6 short watermarked videos (Hailuo AI)
- Free credits expire after 3 days; free output is 720p, watermarked, non-commercial
- Credit costs: a short 768p clip ≈ 25 credits, 1080p ≈ 80 credits — a 3.2x multiplier for one resolution step
- Paid tiers run $14.99 to $199.99/month (an entry-tier promo has run as low as $7.99), carrying 1,000 to 20,000 monthly credits; credits reset monthly and don't roll over
- MiniMax closed a $619M Hong Kong IPO in January 2026 at a ~$4B valuation, backed by Tencent, Alibaba and miHoYo
What the model is actually good at
Hailuo's strength profile is motion. Camera moves land smoothly, human gait looks human, and fast action holds together better than most rivals at the same price. Where it gives ground is fine texture under motion — hair and fabric can shimmer in ways Kling 3.0 and Seedance 2.5 handle more gracefully — and prompt adherence on multi-subject scenes still takes a re-roll or two.
For the free-to-cheap tier it occupies, that's a strong hand. Our fuller ranking of no-cost options lives in the free AI video generators guide.
The credit math that actually matters
The 25-vs-80 credit split between 768p and 1080p is the whole game. On the entry paid plan's 1,000 monthly credits:
| Strategy | What 1,000 credits buys |
|---|---|
| Everything at 1080p | ~12 clips |
| Everything at 768p | ~40 clips |
| Draft 768p, upscale keepers elsewhere | ~35 drafts + finishing budget |
Forty drafts a month is a real channel's worth of raw material; twelve finished-resolution rolls of the dice is not. Our advice mirrors every credit platform we've tested: draft low, select hard, and finish winners through an upscaler — the same cost logic that governs all AI video spend in 2026.
The 3-day expiry on free credits deserves a flag too. It quietly pressures you into generating fast and sloppy. Don't sign up until you have prompts ready to test — an evening of prepared prompts extracts several times more value from the trial than a cold browse.
Free tier: what it's honestly for
The free tier is an evaluation window, not a production plan. Watermarks, 720p, no commercial rights — you cannot ship this footage on a monetized channel. What you can do is answer the only question that matters: does Hailuo's motion style fit your content? Six test clips is enough to know.
If the answer is yes, the entry tier at $14.99 (or the $7.99 promo when it runs) is among the cheapest real entry points in AI video right now. If the answer is no, you've spent nothing.
Where it fits in a 2026 stack
We wouldn't build a channel on Hailuo alone — top-end cinematic work still favors Seedance 2.5's native 4K and Kling's texture stability. But as the volume-drafting layer of a stack, or as a first paid platform for a new creator, the credit-per-clip economics are hard to argue with. The Tencent/Alibaba-backed IPO also answers the platform-risk question that hangs over smaller video startups: MiniMax has the balance sheet to still exist next year.
How we tested
We ran our standard 12-prompt set (motion, dialogue-free human performance, multi-subject, fast camera) at 768p and 1080p on a paid account, scored against the same prompts on rival platforms, and tracked credit burn per usable take. Pricing and credit figures were verified against Hailuo's published plans the week of writing — promo pricing rotates, so check the current page before subscribing.
Free credits expire in three days. Prepared prompts beat curiosity. That's the whole trick.
Frequently asked questions
▸Is Hailuo AI actually free?
There's a genuine free tier: 200 one-time welcome credits plus small daily bonus credits, enough for roughly 4-6 short videos. The catches are real though — free credits expire after 3 days, outputs carry a watermark, top out at 720p, and come with no commercial-use rights.
▸How much does a Hailuo video cost in credits?
Resolution is the big lever: a short 768p clip runs about 25 credits while 1080p jumps to 80 credits — a 3.2x multiplier for the same content. Drafting at 768p and reserving 1080p for keepers stretches any plan dramatically.
▸Who is MiniMax, the company behind Hailuo?
A Beijing-based AI lab backed by Tencent, Alibaba and miHoYo. It completed a $619 million Hong Kong IPO in January 2026 at a roughly $4 billion valuation — this is not a side project that might vanish next quarter.
▸Can I use free Hailuo videos commercially?
No — free-tier outputs are watermarked and exclude commercial rights. Any monetized channel or client work needs a paid tier; check the current plan terms before publishing.
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Written by Jordan Reyes
AI Video Producer
Runs multiple faceless YouTube channels and tests every major AI video model against the same prompts before recommending one. Tracks render time and credit cost like other people track calories.
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